EDP Notes

In order to organize and run it successfully, the entrepreneur must possess some qualities and traits.
They are as following:
1) Willingness to Make Sacrifices and Assume Risks: - A new venture is full of
difficulties and unanticipated problems. In such an inhospitable environment entrepreneur has to be
prepared to sacrifice his time, energy and resources in order to carry out the venture and make it
success.
2) Hard Work: - Willingness to work hard distinguishes a successful entrepreneur from an
unsuccessful one. For example, Assim Premji (chairman of Wipro) works in his office fourteen
hours every day. He is a successful entrepreneur. He is one of the richest persons in India.
3) Optimism: - Successful entrepreneurs are not worried by the present problems that they
face. They are optimistic about the future. This enhances their confidence and drives them towards
success. Some of the world’s greatest entrepreneurs failed before they finally succeeded.

4) Self Confidence: - This is the greatest asset of a successful entrepreneur. He must have
the confidence to make choices alone and bounce back when he fails.
5) Leadership: - Successful entrepreneur generally has strong leadership qualities. He
should be a good judge of human nature and a good leader. He must be able to select, train and
develop persons who can properly manage and control the labour force. McClelland identified two
main characteristics in an entrepreneur- (1) Doing things in a new and better manner. (2) Decision
making under uncertainty. A successful entrepreneur must be capable and well-informed, a
successful leader of men, a keen judge of things, courageous and prudent. Above all he must be
gifted with a large measure of practical common sense. There are not many Fords, Tatas, Birlas,
Thapars and Ambanis in the world. Entrepreneurship is not limited to any class, community or
religion. There is no age bar, for any person who possesses certain behavioural traits and attitudes
can work to become an entrepreneur.