It is the psychological need to achieve. It provides drive to the entrepreneur
to set up a new venture, to achieve targets, to sense problems and opportunity, to take much risk so
as to run the business successfully. It is nothing but a person’s desire either for excellence or to
succeed in competitive situation. Thus achievement motivation means a drive to overcome
challenges in reaching higher goals. It is a strong desire to achieve a higher goal and make dreams
come true. In short it is the strong desire to win
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