Now-a-days, new products and services are conceived, create, tested, produced and
marketed very quickly and with great speed. Therefore, today’s entrepreneur needs to have a
different mindset about establishing and operating a business. This mindset is called
ULTRAPRENEURING. An entrepreneur with this mind set is known as Ultrapreneur. The
concept of Ultrapreneuring is to identify a business opportunity, determine its viability and form a
company. It requires assembling a super competent management team, who then develop, produce
and markets the product or service in the shortest optimum time period. They create business and
then sell out, merge or combine.
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